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THE IMPACT OF MEDIA LINK PROGRAMME OF FRCN ENUGU IN PROMOTING ECONOMIC DEVELOPMENT OF RURAL COMMUNITIES IN ENUGU STATE.

(A CASE STUDY OF AWKUNANAW COMMUNITY)

 

ABSTRACT

        The study aims at x-raying the various

Impact of the media in promotiy economic development of rural communicaties in Nigeria and particularly Enugu state, using media link programme of FRCN Enugu as a case study but with particular reference to Awkunanaw community.

        The media perform a number of role to the public by informing, educating and entertaining the people through its numerous programs like news additional, discussions debate and forms etc in order to effect some changes in the socio-economic, political and cultural lives of the people.

        The media link programmes of the federal radio corporation of Nigeria, Enugu zonal station, is one of such media programmes that have affected the lives of rural communities in Enugu state in no little way. The programme is said to have greater impact on the economic development of rural communities in the state.

        Therefore the study intends to assess the nature and rate of the impact of the programme to the realities in Awkunanaw community in order to validate or disprove the argument on the effectiveness of the programme on the community, as well as find a way of reducing if not eraclicating the problems obstacles faced by the media in rural community broadcasting, in order to increase the tempo off rural community development which will inadvertently lead to national development.

 

 

CHAPTER ONE

1.0   INTRODUCTION

 

        Economics development is a major need in most communities and nations of the world, because of its effect on the people and the nation in general. An economically stable and developed country is not only wealthy but healthy to a great extent because, it can achieve whatever it wants with its wealth. No wonder, economic development has become a major yardstick in measuring a nations level of development.

        In Nigeria, thee is no difference and that is why all hands have been on deck in the pursuit of the millennium development goal and rebranding exercise of the nation in order to save the nation from the effects of the global financial crisis that have hit most nations of the world like a timed bomb.

        But sound economic development requires sound information, since it is a known fact that information brings reformation while lack of it leads to deformation. It is in the light of the above that the media have become the touch bearer in the run-guard for the political emancipation and economic development of Nigeria especially those in the hinter land.